7 Essential Ingredients for the Perfect Pin on Pinterest
If you ask any blogger you know how they get traffic, I’m betting 80% will tell you Pinterest is the channel that drives most of their traffic. It’s amazing how many eyeballs it can get on your blog posts, videos… Anything you would like to promote!
The thing is though… You need to know how to use it. There are a few basic rules you actually need to follow in order to get ranked in Pinterest (because Pinterest is a search engine rather than a social media channel!) and to get people to click on your pins. There’s a way you can create an optimized Pinterest profile, and there’s a way to craft the perfect pin. This post will cover how to make pins on Pinterest that will drive loads of traffic to your blog.
1. RICH PIN
Step one is to apply for rich pins. Pinterest has two different kinds of pins: normal pins and rich pins. As the name states, rich pins have more information. Pins that include more information, will have a higher probability of ranking higher in search results.
In order to get rich pins you first need to swap your personal Pinterest account for a business account. I cover both steps in a little more detail in this post about optimizing your Pinterest profile.
This is something that’s not just related to pins. Every single visual you create for your business should be on-brand. Whenever people see your visuals, pins in this case, you want them to recognize them and know it’s yours.
Having on-brand visuals contributes to your overall visual brand identity. It’s essentially the visual representation of your brand’s values and personality. Your visual branding will help you communicate the right message to potential clients and create an emotional connection.
Good visual branding will help you stand out from the crowd and differentiate yourself from your competitors. Of course, you want your visual branding to be consistent. Having different kinds of visuals will not send a consistent message to your audience, it will confuse them and will not increase trust.
Long story short, create pins that are consistent and on-brand. People will recognize your pins as coming from your brand and your pins will stand out from the others.
3. VERTICAL PIN
Did you notice there are square pins, horizontal pins, and vertical (long) pins? Most of the pins you’ll see are vertical pins. Why? They are the easiest to see and use up more space in the Pinterest feed.
Pinterest works with a max width in the feed, and the length can be anything. Horizontal and square pins will be reduced a lot to fit in the feed and therefore become less visible and clear. Long pins will be accentuated catch more eyeballs. Consequently, more clicks and repins. I like to use Canva to create my pins, they have amazing templates you can use for free with a size of 755px x 1102px.
This is an element that is so obvious it’s almost not worth mentioning. For the sake of being complete, I’ll mention it anyway. Any type of visual that comes from your brand should be of high quality. Higher quality equals more professional in people’s eyes. If people think of your business as being more professional, they will be willing to pay more. Pins are visuals that come from your business, so they follow the same rule. The higher the quality, the better!
5. EASY-TO-READ TEXT ON THE IMAGE
In order to give people the best idea of what type of content is behind the pin (where they will be directed to after clicking), it’s a good idea to include text in your pin. If you’re promoting a blog post, it’s typically the title of your post.
Make sure this is easy to read! People will scroll through their feeds rapidly, and they will only focus on pins that grab their attention. One of the aspects that grabs the attention is the title, so you want to make it as clear and easy to read as possible. Imagine you have a pin with a light yellow background. Putting white text on top will not be easy to read so people will not stop at this pin to click or repin.
6. CATCHY TITLE
As I mentioned in the previous step, adding a title to your pin will help reader’s know what’s coming when they click on your pin. A dull title will not evoke interest and will not make people click. They will just keep scrolling until something interesting grabs their attention. Instead, you want your pin to be the interesting one that catches their eye. A catchy title will do the trick and make them curious about the content, and make them click!
7. KEYWORDS & HASHTAGS
The description of your pins is almost just as important the pin itself. As I said before, Pinterest is a search engine, meaning people use it to search for something and pins will be the results when they look up a keyword in the search bar. You want your pins to rank high and be seen. You want them to be the solution to their problem so they click your pin and go to your site.
Your descriptions play a huge role in ranking higher in Pinterest searches. Instead of leaving your description blank or putting in a bit of text about your pin, make sure to add keywords! If you want your pin to be shown when people look up “yoga tips”, then make sure to include “yoga tips” in your description. It’s as simple as that!
You can find these keywords intuitively because you know what your topic is about, but you can also type something in the search bar on Pinterest to see what comes up. If I type in “yoga tips”, I see “for beginners”, or “beginner”, or “and tricks”… These are words that would follow your main keyword when people search for pins. Instead of just adding “yoga tips” to your description, you could add “yoga tips for beginners” etc. to it too and increase the probability of being shown in people’s feeds.
Hashtags are relatively new to Pinterest. They’re now shown below descriptions and be hyperlinked so people can click the hashtags and see a lot of pins coming up with the same hashtags. Adding hashtags to your pins will thus get your pins in front of a lot more people.
In order to gain massive traffic from Pinterest, you need to have a few basics right. One of them is creating the right kind of pins! High-quality, vertical and eye-catching pins with keywords and hashtags will get your pins to be shown in people’s searches and get people to click or repin!
How do you like to create your pins?