Do you have a strategy behind what you’re posting on social media? Are you creating content that will get you get clients?
At first, I didn’t have a strategy. I used to post all sorts of content without even thinking, “is this working for me?”. But, over the past year, I’ve gotten way more strategic – I create less content and make it convert a lot better.
This specific strategy has given me back a lot of extra time that I can spend elsewhere in my business. I can brainstorm more juicy blog posts, write more scripts for my YouTube videos, batch more newsletters, or just watch my favorite movie on repeat.
Whatever you need the extra time for is obviously up to you. But, this strategy will definitely help you get there.
What are the different kinds of posts to post on social media?
I like to break this down into 4 different categories. You have inspirational content, connection content, educational content, and you have a sales pitch.
So, let’s talk about inspirational content first. This is your inspiring stories! It’s the most effective type of content out of all of them. It’s what you should be posting the most because people look to hire individuals that they feel connected to.
You buy from people you know, like, and trust. If they’re not sharing their story at all, you might not buy from them. They haven’t shared anything personal or inspiring so there wasn’t anything to create that special connection.
Inspiring posts are essential to your social media strategy.
Think about all the different stories that you could be sharing. I recently shared my journey in quite a few different posts (because it was quite lengthy) and I got a lot of interesting responses! My audience actually read my posts and resonated with what I was sharing.
Instead of sharing your whole journey, try posting bits and pieces; your struggles, over-comings, or even your family! Try to keep it in relation to your business (ie. My family are my biggest supporters).
People love to know your “behind the scenes” because then you don’t look fake. You look like you (obviously) have a life and this is how you spend your downtime or even during your business hours.
Now, if you don’t have that many stories to tell or you’re still a little afraid to do so, you can always share the stories of your clients. Your potential clients will want to know about the results that your clients have so you can tell them all about it through your story; how they felt before hiring you and how their life is now that you’re a part of their team.
Next step is educational posts. This is any type of content that will help your audience out in some way or another. Don’t paste your entire blog post in a social media post. Try writing a short little paragraph or even using the introduction of your blog post. This will save you time because you’re repurposing your content in the best way possible.
Maybe you found a crazy amazing trick that cut your graphic design time in a half. That would be a great educational post to share on social media!
Even summing up your super valuable YouTube video in a few sentences will pay off. Remember, your audience has things to do and places to see. Help them out by paraphrasing your best content so they feel compelled to click and read more!
And don’t forget! You want to show that you know what you’re talking about and that you have the knowledge (and experience) to back up your prices. Show your audience your worth!
The next type is connection posts. Now, this is pretty self-explanatory which makes implementing these posts a breeze.
Let’s say you’re creating a course for your ideal audience. Why not snap a few photos (or videos!) of you working behind-the-scenes on your amaze-balls course? Take a photo of your computer screen or of you slayin’ away at your desk. Talk about how excited you are about launching your course because you know your audience is going to love it! Get them hyped up which will result in them wanting to know more about it (ie. waiting list).
Do you have a client call coming up? Take a few photos as you’re writing some notes or how happy you are to work with this fabulous client. The options are limitless!
Here are other ideas to get your creative juices flowing:
1 – Morning workout
2 – Foods you’re eating
3 – Power drinks (coffee or tea)
4 – Daily routine
5 – How you’re spending your day
6 – A common interest with your audience (shoes, pillows, workout gear)
Make sure to add in a question/call-to-action to encourage engagement and of course, that connection!
The last type of post is the sales pitch! This particular post could be a paid pitch or even a free pitch (don’t come off as greedy).
Any type of offer you that you want to share your dream audience should be put in the ‘sales pitch’ category.
Instead of shouting to the world “buy my stuff!”, try these tactics instead.
Your audience wants to know WHY they should buy your offer, right? I mean, who doesn’t? So why not share the results that they could get? Let them know how great their business (and life) will be with your offer.
Talk about it in a free video training/webinar, or a discovery call. You can even share your offering in a ‘sneak peek’ video or a Live Q&A on Facebook!
In my experience, this is the least used category throughout social media. If you never create (and post) your sales pitch content, how is your audience supposed to know of your offerings?
They don’t have the time to go scouring your website or social media trying to find a product/service you might offer. Make it easy for them by providing everything they possibly need to make that decision to work with you by sharing it on your social media.
So, do you feel more confident about creating a super-converting social media strategy?
I’m telling you, if you create a schedule that consists of inspirational and educational posts combined with connection content and sales pitches, you will see a change in the engagement of your audience (and an increase in your bank account, too)!
Like what you read? Find more entrepreneurial inspiration over on my Youtube Channel! See you there!