How to Create a Killer Pinterest Profile to Grow your Website Traffic

 In Social Media Marketing, Traffic

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If you’ve read any blog posts about traffic these days, you know Pinterest can be a HUGE traffic source for your online business. But you have to have a strategy in place to create a high-performing Pinterest profile. For example, only pinning your own content won’t do it for you. Randomly repinning other people’s content won’t do it either. I know, because I went through both of those stages 🙂

The key is not to see Pinterest as a social media channel but as a search engine. Because people actually use it as a search engine. I don’t know anyone who goes on Pinterest to look up the new pins of a blog they’re interested in. Instead, they dig through Pinterest to find interior inspiration, new recipes, interesting articles they could learn from… They open Pinterest, type in a keyword and start looking for something.

Pinterest SEO

If that’s the way people are using Pinterest, the one goal you need to have for each pin is to make it appear in search results for a keyword that relates to your pin. So do some SEO, basically. Make sense? Now how do you create a profile & pins that will show up in those searches? That’s not an easy answer. There’s a reason people are creating courses, ebooks, guides… all about Pinterest alone.

The very first thing you need to worry about is to set up the basics right. Yes, there’s a right way to set up your Pinterest profile and optimize your website. You can design your profile in such a way that whatever you do after, you’ll get better results. I’ll show you. But first, you have created a Pinterest account. We’ll go from there.

 

 

1. CREATE A BUSINESS ACCOUNT

This is simply converting your personal account to a business account. No need to create anything new. The reason you do that is to get access to Pinterest analytics (very important to assess your strategy!) and ads manager (if you ever want start creating promoted pins). Click on the image below (credit: Pinterest.com) to find out how.

When you convert to a business account, you will have to verify your website. This means putting an HTML code on your website so that Pinterest can see that it’s actually yours. If you have a WordPress website you can do this by downloading a plugin called “Head Meta Data” that allows you to insert code in your <head> element on your site. If you use hosted platforms like Squarespace, Weebly, Wix… they will have a specific place where you can put these codes. You can quickly find tutorials on the internet to do this, depending on your platform.pinterest business account

2. APPLY FOR RICH PINS

Pinterest has two different kinds of pins: normal pins and rich pins. As the name states, rich pins have more information. Pins that include more information, will have a higher probability of ranking higher in search results. Read this quick & easy tutorial to get rich pins.

Here’s an example of a normal pin versus a rich pin. You can see that the rich pin has a title, a description, the publish date and the author. A lot more info containing keywords!

 

 

 

 

3. YOUR NAME, BIO & PHOTO

Name & Photo

Let’s start off with the easy part. Your photo. A quick rule to determine if you should put a logo or a photo is: if you’re a personal brand, (meaning your brand would lose its value if you weren’t running it anymore) then take a photo of yourself. A professional one! Not you and your dog for instance. A clear and professional photo of your face would be great. If you’re not a personal brand, go with the logo of your company.

Your name should include keywords. I know it sounds strange, but the keywords in your name actually count when it comes to search results, and it doesn’t hurt the Pinterest user either. It’s actually pretty handy to know immediately what the profile is all about.

Bio

The description should show people who you are, what you do and who you target. Not sure what to write? Check out my blog post about pitching yourself as a blogger. And it’s always useful to add a call-to-action, like enticing them with a freebie for instance so they subscribe to your email list.

As an example, this is my name & photo on my Pinterest profile:

 

 

And this is the description of my Pinterest profile:

Belgium / Online Entrepreneur / Helping bloggers go pro & build successful online businesses! FREE: 7 Tweaks to make your Blog look Professional: http://bit.ly/2zgguhn

 

4. YOUR BOARDS

Number of boards

If you want to start pinning, you need boards to store your pins in your Pinterest profile. I would recommend starting off with 5-15 boards related to your brand. You don’t want a Pinterest profile that looks empty.

The general rule pinners follow is to have the first board with only your content, and continue with boards that are about topics related to your brand, in which you include your own pins next to pins from other people’s content. These will mostly be repins, pins you “repinned” from another profile.

Over time, you can create more boards. It takes time to fill up a board, so start with an amount you can process first. Again you want your boards to be filled with pins, so they don’t look empty. I’d say have at least 30 pins on each board to start with.

Board Descriptions

Of course, boards also have descriptions. You can fill these up with keywords, and you don’t need a pretty text in there. Here’s an example of one of my boards about starting a blog:

A collection of tips on how to start a blog > start a blog for free – start a blog for money – start a blog for beginners – blogging for beginners – starting a blog – starting a blog WordPress – starting a blog checklist – start a blog WordPress – new blogger tips – new blogger – niche ideas – find your niche

You can find these keywords intuitively because you know what your topic is about, but you can also type something in the search bar on Pinterest to see what comes up. The coloured squares have keywords that would follow your keyword, so in this example that would be “start a blog to make money”, “start a blog WordPress”…

 

 

Finally, don’t forget to add board covers. These are images (pins actually) that show what the board is all about. That way you have a clean overview of boards in your profile and people have a great first impression of your brand, so they will not be confused in any way. You have to pin the cover to your board as a normal pin, and then in the settings of your board, you can assign that pin as the cover.

Here you can see a couple of my boards with the corresponding covers:

 

5. PINS

What about the pins on the boards? They can be optimized too. You need to have both your own pins as well as other people’s pins. Make sure to create long pins, they perform better on Pinterest than shorter images. There is no one perfect design, but the title needs to be clear & catchy and it needs to look beautiful. Because no one wants to repin ugly pins! 🙂

Own Content

You can pin your own content by pinning it directly from your website, that way it grabs the metadata so you have more information available on your pins. Repinning other pins is possible from within Pinterest, or with a scheduling tool such as Tailwind or Boardbooster.

There’s a lot more to pin designs, but I’ll break that down in another post. Here’s an article you can start with for now. Try to experiment a little and see what kind of designs you are able to create that appeal to you. You can use Canva or Picmonkey to create those designs.

You’ll probably change the basic design a little in the beginning because you need to discover your personal perfect design. Better to experiment now, and then stick with one final design! It is important to be consistent with all your pins towards the future, so people are able to recognize your brand when they see your pins.

Don’t forget to add keywords and hashtags to your pin description before you pin your content. I already explained the importance of keywords, they’re literally everywhere: in your name, your bio, your board descriptions and even your pin descriptions.

Hashtags, on the other hand, are new to Pinterest and currently only picked up in pins themselves. They will get more popular over time so make sure to add them to the description now already. You’ll enter a zone of low competition (for now), so take advantage of it!

Other People’s Pins

You shouldn’t add keywords & hashtags only to your own pins. There’s a reason why you should put keywords & hashtags in repins as well. If all your pins rank higher, your Pinterest profile will have more authority, which in turn will give your own pins a boost. So don’t forget to add them to your repins as well, if there are none yet.

 

6. WEBSITE

We talked all about your Pinterest profile, but we haven’t discussed your website yet! For every blog post you create, you should create at least one pin and include it in the blog post.

Then there is one more thing you should focus on your website. You want to make it EASY for people to PIN!

You need sharing buttons that allow people to pin your image right from your site. Social Warfare is a great plugin to use (you can see it with this post, the buttons on top) with free & pro plan that has clear and beautiful share buttons.

Next to sharing buttons, it’s best you add a “pin it” button that’s shown on the image itself. Here’s the plugin I use for this.

 

CONCLUSION

Setting up your Pinterest profile the right way from the start will save you a lot of headaches in the future. Your profile will serve as a great base so your future efforts will generate even better results!

 

 

What’s happening with your Pinterest profile? Have you optimized your profile yet?

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Showing 46 comments
  • Erin
    Reply

    Thanks for sharing this. My Pinterest is in rough shape right now. I struggle with it so much. This should help a lot.

    • Sophie
      Reply

      Yay! Glad it was useful to you! 🙂

  • Mirlene | Savory Thoughts
    Reply

    I am struggling to create a beautiful Pinterest account. These tips should help! Thanks for sharing.

    • Sophie
      Reply

      I struggled a lot with my previous accounts too, but I decided I had to figure this out 🙂 happy my tips helped you!

  • Bee
    Reply

    Thanks for sharing. I’m looking at revamping my Pinterest page and these types are extremely helpful!

    • Sophie
      Reply

      Thanks! Let me know how it turns out, now I’m curious about your revamped profile 🙂

  • Dalene
    Reply

    Thanks for sharing these tips, frankly I’m struggling with Pinterest but I could start from the bssics like a good cover photo, bio, pinning and board descriptions.

    • Sophie
      Reply

      Oh yes and it’s so important to have the basics right! You’ve got this!

  • Megan
    Reply

    Just applied for Rich Pins – thank you so much for sharing all these great tips! I’m still getting to grips with Pinterest.

    • Sophie
      Reply

      That’s awesome!! Love to see people putting my tips into practice 🙂

  • Peter Nyiri
    Reply

    OK, I managed to set up rich pins and my profile… I had to figure out how to turn on meta data from Thrive Themes. It’s a lot of work!

    • Sophie
      Reply

      Great, Peter! Let me know what your next step is and I can give you some more tips!

  • Merichelle
    Reply

    I need to focus more on Pinterest! I have a Tailwind account but don’t utilize it like I should. Thanks for these helpful tips!

    • Sophie
      Reply

      You’re welcome! Ahh you’re giving me ideas 🙂 I can write one of my next posts about how to use Tailwind!

  • eryka
    Reply

    lots of great tips! I’m going to put them all to use

  • Stephanie
    Reply

    Good tips- I need to vamp up my Pinterest!

  • Nicole | Glamorously You
    Reply

    I recently updated all of my board descriptions and my profile name! Pinterest has been such a game changer for me this year.

    • Sophie
      Reply

      Oh yes for me too! Didn’t pay much attention to Pinterest with my previous blogs, but oh boy was that a mistake… Pinterest is huge! Glad we agree 🙂

  • Lanae Bond
    Reply

    Thank you for discussing rich pins! I never knew why my pins did not have a header or more information.

  • Denise
    Reply

    I am learning how to use Pinterest for business and this post is very helpful there us a lot I didn’t know and of course SEO comes up here again, I am such a dummy when it comes to SEO lol

    • Sophie
      Reply

      I was a dummy too at first, it just takes some time to learn all of this 🙂 you’re doing great!

  • Holly
    Reply

    Adding to my to do list: insert keywords into board descriptions. Loved the example of your board description. Mine are (I realize now) really lacking in this area. Thanks!!

    • Sophie
      Reply

      Yay so glad I could help!! 🙂

  • Tia | Filtercrave
    Reply

    Thank you for the tips. I never thought about putting keywords in my repins. I’m going to try that!

  • Amy
    Reply

    I always forget to add keywords and hashtags to OTHER people’s pins! Thanks for the reminder.

    • Sophie
      Reply

      Oh yes it’s a bit of a pain but it will be worth it in the long run!

  • jiselle jones
    Reply

    i was leaving out hashtags thinking it didnt matter thanks for clarifying that! one question what size pins did u use to make board covers?

    • Sophie
      Reply

      Happy to help 🙂 800×800!

  • Leslie
    Reply

    I’ve just learned so much more about Pinterest! I pinned this post to help me out as well. I’ve got a lot to do coming up in 2018, thanks for the help!

    • Sophie
      Reply

      Great idea to focus on Pinterest for 2018! You’ll get great results 🙂

  • Carley
    Reply

    Despite the fact that I’ve been an avid user of Pinterest since it’s birth, I’m struggling to understand how to use it as a business tool. I’ve been looking for more posts like this to help me understand. I’ll be poking around for a while. Thanks so much for sharing!

    • Sophie
      Reply

      Great, awesome!! I’m planning to do follow-posts on this one every month, like how to create the best pins, how to schedule your posts, how to handle group boards and tribes… So you’ll get a lot more useful info here 🙂 Thanks for taking the time to read!

  • Latasha
    Reply

    Wow! So informative! Thanks so much for sharing. I am definitely going to implement these ideas now!

    • Sophie
      Reply

      Awesome!! Let me know if you have any questions!

  • Viola
    Reply

    This is great! I have not been hash tagging. Will definitely give it a try! Thanks so much!

    • Sophie
      Reply

      Great! Happy to help 🙂

  • Aseky Bonnaire
    Reply

    This was very helpful! I was wanting to get more serious with Pinterest and this was perfect!

    • Sophie
      Reply

      Ahh cool! Very good idea to get more serious with Pinterest, it’s huge for traffic!

  • Patricia
    Reply

    Bookmarking this!! I need help in this area!! Great post!

    • Sophie
      Reply

      Cool! Let me know if you need anything else!

  • Courtney
    Reply

    I don’t know why I find Pinterest so confusing, even after reading helpful articles like yours!! I’m struggling lol. I’ll have to really focus on it after the holidays.

  • Zahra Biabani
    Reply

    I didn’t even think about using keywords in my board descriptions! I think doing so will be a huge help. Thanks SO much!

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