If you’ve ever thought about growing your blog into a business, whether it’s through affiliate marketing, offering online services and products… Chances are that you’ve heard your inner voice saying you’re not experienced enough, you don’t have sufficient skills… The majority of successful bloggers I’ve spoken to have all told me they struggle to position themselves as an expert in their niche.
We know we have to pick a niche and become an authority if we ever intend to make a dime with our blog… But what does it mean to be an authority figure? And how do we get ourselves to feel like one?
WHAT IS AN EXPERT
Here’s a definition from the dictionary.
A person who has special skill or knowledge in some particular field
Special skill, what’s that? Everyone defines it differently. You’ve certainly heard people saying people can only teach other people topics if they have done everything successfully themselves, or if they know everything about the topic… But that just doesn’t make sense to me. Let’s say you’re into cupcakes. You know how to create the most delicious cakes, but you haven’t perfectly mastered the icing yet. Does that mean you can’t teach people how to bake the cake underneath the icing?
Having a special skill means knowing “something” more than another person. You have to be one chapter ahead to be able to teach them something, but you don’t have to have read the entire book!
As long as you’re a little further ahead than the other person, you are the expert in their eyes. It might not be in everyone’s eyes, but they don’t matter here. You’re not targeting everyone. You need to know a little more than your target group and you can start teaching.
THE ADVANTAGE OF “LESS EXPERIENCED” EXPERTS
You might be wondering, now, why someone would hire you over someone else who knows everything about the topic? There’s actually a very good reason that people would find your expertise more valuable.
Let’s say a beginner blogger needs someone to teach her to set up her website. Two experts propose their services. Expert A has been running an online business for years, and expert B is just getting started. They both have equally gorgeous websites and when it comes to building websites, they have the same skillset. Internet technology is changing so incredibly fast, that online tools, including tools to build a website, quickly become outdated and other new tools arise. That means expert B will know how to work with the tools that are currently performing best, and not 5 years ago. Do you see my point?
Someone who is one step ahead of you has mastered the topic around the time you want to learn it. Consequently, he or she will be able to give you the advice that will work best right now.
WHY IT’S OKAY TO MESS UP IN YOUR AREA OF EXPERTISE
So you’ve realized you have sufficient skills to become an expert, yay! But what happens if you have a week where everything goes wrong? If you’re a productivity blogger, and you feel totally overwhelmed and can’t get anything done. Or a launch strategist and your launch fails?
You’ll start to wonder… Am I even good at this anymore? Am I an imposter if I keep doing this? Why would anyone listen to what I have to say anymore? So you ask yourself if you deserve to still position yourself as the expert. The answer is YES!
No matter what people tell you, this happens to every successful blogger. Even those who try to keep it silent. Nothing goes perfect for anyone, even if they should know everything about it and have a lot of experience in the matter. The truth is, unexpected things happen all the time, and people mess up all the time. We’re only human!
The thing is… If this didn’t happen, where would people get those amazing “I fell so deep and then got back up again” stories? Those are the people that really inspire us. Not the people with the perfect life where everything goes as planned. It’s the people with the incredible mindset that can get through anything and have learned a lot more just because they have made the necessary mistakes.
Whenever you’re doubting yourself, think you don’t have what it takes to be the expert in your field, be aware of what you’re thinking (awareness is the first step!). And realise that this is not necessarily true. You do not need to know everything, you just need to know a more than the people you want to teach. You’ll actually have an advantage, because you’ll use the current working techniques whereas very experienced experts might use outdated ones. And even if you mess up sometimes, that’s okay! Better yet, that’s awesome! That is what will really inspire people and what will help you become a much, much better expert.
Still not convinced? Book a FREE strategy session with me and we’ll fire up your confidence together!
Do you doubt yourself when it comes to your expertise?