Why are you an entrepreneur?
Now it might seem like a silly question but bear with me.
Some people start a business because they need money quick. Others start a business because they really want to break away from their 9-5.
Maybe people start a business because they truly love to work in their respective field, like the service that they offer.
What about starting a business because you want a new hobby? Do you want to travel? Have the freedom to be your own boss?
Entrepreneurship has a lot of highs, but it also has a lot of lows. Ooooh, so many lows!
Entrepreneurship is a straight struggle bus you guys which is why you need a very strong ‘why’ in your business in order to keep going.
The lows are pretty low because you have to take risks and sometimes it doesn’t work out.
You get rejected, a lot.
You just have to be able to keep going.
If the reason for your business isn’t strong enough, you’ll give up and you’ll be one of those eight out of 10 people who give up on their business in the first year.
Entrepreneurs fail in their business because at some point it became too much and their ‘why’ wasn’t strong enough to keep them motivated.
So, what’s your ‘why’?
Today we’re talking about your ‘why’.
Why did you start your business?
This is generally lifestyle related, whether it’s for the freedom or adventure.
Most entrepreneurs don’t want the ‘routine life’ but would prefer something more exciting. Maybe even something with a little risk (or a lot, depending on your personality).
Now, for me personally, I really love that life. I love getting out of my comfort zone. I love taking risks.
Honestly, I don’t mind investing a shitload of money into a coach because I know I will grow as a person.
I will be able to grow this business and live a life I really enjoy.
It’s not about the traveling for me. It’s not about the fact I want to travel the world.
I just don’t like the routine. I don’t really like being in corporate. I’ve never ever really felt that feeling of home. I never really felt like it was meant for me.
For me, it was about that life of being an entrepreneur.
Too often people have a reason that they want to prove other people wrong, which may not be the best reason to start a business. It has to come from your heart because if it’s just to prove people wrong, what will you do afterward?
What would be your next step? Do you want to keep running your business? Do you just want to quit because you forgive them around?
That’s not coming from your heart. It’s not coming from you.
Once you’ve thought of your ‘why’, write it down.
Reference it often. Use it as a motivational tool. Whenever you feel like giving up and throwing in the towel, take a look at what you wrote down.
Why do you want to serve?
Why did you choose this business and not a business?
Why did you want to do this? Why do you want to offer this service?
This is something that’s been so important in my life because the business I had before this one (same business, different niche), required a lot of marketing, freelancing, and consulting for both entrepreneurs and companies.
I absolutely hated the service and didn’t like to freelance. I wasn’t taking inspired action, and I had no aligned actions whatsoever.
Everything felt wrong so that ‘why’ in serving is so important right now.
Fortunately, I did like consulting, but I felt like I really wanted it to go deeper and get more involved.
And so, my coaching business was born!
I’m so happy with where I am today because I get to help solopreneurs build their businesses through strategy and mindset.
If you love what you do, people will feel that in everything you put up online. They will feel if it’s genuine, if it’s authentic, and that you really, truly want to give value to people.
So, why do you want to be an entrepreneur?
Like what you read? Find more entrepreneurial inspiration over on my Youtube Channel! See you there!