Instead of hiding behind tips and tricks, learn to connect with your audience authentically.
Create connection content so you can engage with your audience and let them get to know you, as well as them.
So, are you ready to connect with your audience, the real way?
Let’s get started!
Create connection content
While creating valuable content that your readers can apply to their day-to-day lives (or business), that’s not always the best way to draw people in.
It’s through connection content that people get to know you and understand what you bring to the table. Then, they get to know your rich content (blog posts, videos, podcasts) and love you even more!
This chick is super cool AND provides amazing value that I can use to grow my business? Hell yes!
Connection content can be posts on Instagram and Facebook.
Have you ever noticed a post in a Facebook group that was super inspiring (even vulnerable) and sparked a great discussion amongst the members?
That’s exactly what I’m talking about!
Provide something interesting, something worth discussing, or even a behind-the-scenes look at your business.
People will remember you when you share your story, your struggles, and the obstacles you overcame to get where you are today. They won’t remember your tips and tricks.
In my journey back when I started, I didn’t feel confident in what I was doing. I didn’t feel confident in my story because I had just started out and didn’t have much experience. I didn’t feel like I had the right to share inspiring stories because there were so many other people who had achieved so much more than I had.
So, I was sharing my ‘tips and tricks’ because that was within my comfort zone. And guess what? It didn’t have any engagement. I didn’t have any comments. Why? Because it wasn’t inspring.
I didn’t share any behind-the-scenes look. I didn’t offer any authentic content. It was just easy peasy tips and tricks because I wasn’t feeling confident in myself, and people obviously didn’t connect with what I had to offer.
Related post: The Practical Guide to Storytelling
I want to tell you, right now, that you have to stop sharing tips and tricks and really think about what you can bring to the table.
What connection content do you have? How can you inspire and connect with your audience?
Inspire your audience
First, you need to think about the transformation that you facilitate when you work with people.
If you get a client, what will you do with them?
If you’re a health coach, you will transform your client’s body (and life) by choosing the right meal plan and creating a workout regime that fits their needs.
Think about that transformation that you help people with.
It doesn’t have to be a big thing because sometimes you may not feel completely confident. Make it a little smaller, a little more specific, something that you personally have experience with.
If you think about it, the way that we transform your audience is because we ourselves have gone through the transformation ourselves.
Have you ever heard of Living Well Spending Less? What about Sarah Titus? They both started their blog as an outlet to document their journey and look at them now. They’re both unbelievably successful because they themselves went through the transformation that they blog about AND shared it with your audience along the way.
This transformation doesn’t have to be quick. It doesn’t have to be perfect every step of the way. It can have a lot of different, smaller struggles in the story of the whole transformation.
Think about all the different moments in your journey that were hard, were difficult little obstacles that you overcame in some way. Now use that story to inspire others and connect with your audience.
Share your stories
Sharing something even as simple as your morning routine (or lack thereof) can spark a connection with your audience. It may be something that your audience is currently struggling with and now they know someone they admire is going through the same thing.
You’re sharing your inspiring stories which are what people crave these days. People don’t want to know about all these “tips and tricks”. They want to know YOU, the experiences you had, and how you overcame those experiences. Maybe a little bit, but not a lot because there’s tons of stuff to read online.
There was a time where I really, really hated my business. But eventually, I turned it around into something I truly love. But it’s a little shaming, right? I had an entire business that I hated!
But when I share it online, I get a lot of honest, genuine engagement from people thanking me. They loved that I shared my vulnerable story because they could connect with me.
I am sure you have those days where your business doesn’t bring you joy. Maybe you’re overwhelmed with everything on your plate and you just don’t want to deal with it today.
A lot of people get that.
Don’t be afraid of getting a little vulnerable with your audience because a lot of people are struggling with the same thing!
Next time you post online, what will your content be focused on?
Think about your journey, think about the transformation. Share the real stuff, the authentic stuff, and I promise you, you’ll have so much more engagement than you had before.
Like what you read? Find more entrepreneurial inspiration over on my Youtube Channel! See you there!