Are you creating consistent content?
Between writing blog posts, video scripts, social media content, and newsletters, it’s hard to find a rhythm that works for you.
There are literally so many platforms to be present on that it can be very overwhelming to actually create consistent content all at the same time.
Even if you’re just looking to create content for Facebook and Instagram (while simultaneously writing posts for your blog), it can get a little crazy.
I don’t know about you, but I’ve reached ‘burned-out’ status on a few occasions. I would create content on a certain platform, but then I would burn myself out by constantly creating instead of repurposing.
So, I did what any blogger would do – I took a break. Suddenly, that little break turned into a much longer break, and before I knew it, I wasn’t consistent anymore.
Thankfully, I found my rhythm of content consistency, and I’m going to help you find yours in hopes that you can draw some inspiration from it.
Split up your content
I like to split my content into rich content and connection content.
Rich content is educational content like blog posts, YouTube videos, podcasts, anything where you talk about a certain topic and give lots of valuable, rich content.
Connection content is shorter and not always educational. It could be to connect with people, ask questions, draw on something that you have in common with your audience.
It could be inspirational, telling a story about yourself or of your clients, or to inspire people. Even a sales pitch.
As for rich content, I do three things. I have YouTube videos, blog posts, and IG TV.
I like to have one source for my content and then repurpose that content to other platforms. Work smarter not harder is my motto!
For the sake of my sanity, I don’t want to be providing rich content several times on different platforms. It’s just too much effort because rich content is generally lengthier content (because it’s educational)!
So, on YouTube, I educate my viewers on a specific topic.
I publish a YouTube video twice a week and then turn the transcript into a blog post. Then that same YouTube video is uploaded to IG TV.
I’m reducing my burnout because I’m not trying to create different content for every single platform I’m active on. I have a ton more time because I only had to create (original) content for one platform.
Because I outsource the video editing and blog post creation, I can focus all of my time on creating rich content. I can focus on educating people while my team members help me spread out the content to different channels.
This system is a little more complex because there is a lot of different types of content.
I do newsletters, Instagram posts, Instagram stories, and Facebook posts on my page. I also post in Facebook groups, and I do a little Twitter, too.
Again, I batch as much as I can, so I can work whenever I feel inspired.
When I feel inspired, I sit down and write a ton of newsletters and upload them to my email service provider.
The same goes for social media. I will write general social media posts that can be used throughout Instagram, Facebook, and Facebook groups. Again, repurposing. I can’t even begin to describe the extra time I have by batching my social media posts!
If you can believe it, I even batch my Twitter quotes. I have a document with a ton of tweets that I write whenever I feel inspired. Once my tweet has posted, my VA takes a screenshot and adds that to my Instagram stories.
It’s all about repurposing!
Along with my Twitter quotes, I create an image to promote my newest blog post. My editor creates short videos promoting my newest YouTube video and IG TV upload. I’m not creating new content for my stories but rather repurposing my already published content.
All of these hacks allow me to show up when I feel inspired. They allow me to batch when I’m in my groove, so I know I’m creating the best content possible.
I have to say, it’s pretty difficult to do everything on your own, and I strongly advise you to look into outsourcing a few tasks. It has reduced my overwhelm because I only have to worry about my zone of genius. I am much more focused and honestly, happy!
So, are you ready to kick old habits and become amazingly consistent in your business?
Like what you read? Find more entrepreneurial inspiration over on my Youtube Channel! See you there!