3 Reasons Why You Should Invest in a Premium Theme for Your Blog

The best website advice I ever got was to invest in a premium theme for my website. As a WordPress user, the options for a premium theme are endless. Create a unique brand recognition with your audience through a premium WordPress theme! entrepreneur tips - business tips - website design - wordpress tips - website tips - grow your business #business #entrepreneur #wordpress #webdesign #marketing

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First off, I’m going to assume you’re a WordPress blogger. A survey from Convertkit shows that around 75% of all bloggers are using WordPress. So it’s a pretty safe assumption. Squarespace bloggers, Wix bloggers… Sorry, this post isn’t for you! To all those WordPress bloggers: please continue reading :). Today, we’re going to discuss why you should choose a premium theme for your blog.

Let’s dive in. What are Free vs. Premium themes? Free themes are provided by the WordPress developers themselves. But since WordPress is an Open Source software, any developer can create themes and sell them for a price. These are premium themes.

I have set up and grown 4 different blogs and tried out so many themes, both free and paid. I can now safely say that going for a professional theme will get you massive results. Your site will be gorgeous and you’ll save huge amounts of time. I’ll give you my 3 main reasons to back up this statement.


There are only a small number of free WordPress themes, and a ton of bloggers are using these themes. If you choose to be one of them, your blog will probably

come across as cookie-cutter unless you put loads of effort into customizing the design.

Of course, if you’re just trying out blogging to get your feet wet and see if you like it, I would go for a free theme even though it looks standard.

But once you decide to take your blog seriously, you want your brand to be unique. These days, there are so many websites out there it’s extremely hard to stand out. Implementing a professional theme will help you show off your brand in a unique way.

There are thousands of premium themes to choose from so you can surely find the perfect fit with your brand personality.

You can find themes with a-ma-zing designs in all different kinds of sectors. There are themes specific to fashion blogs, beauty sites, health blogs, etc. The entire theme will be to that sector: the colors, the visuals, the fonts: the whole package will fit.

One small sidenote: developers might use copyrighted photos or fonts that you can’t use yourself without purchasing them. Other developers will use stock photos. Don’t forget to check this before you purchase a theme.


Every theme comes with a set of options for you to use in your site. Basics such as a homepage, contact page, blog and some widgets and styling are always included, both in free and paid themes.

The extra options provided depend on the developer. When we compare free themes vs. paid themes, free themes offer A LOT LESS options than paid. It makes sense, the offer of premium themes is huge and they compete with each other partly by creating more options.

Some of these extra options are for instance 3 different blog page designs you can choose from (classic one blog post after the other, a grid like my blog, or a carousel…), or pricing tables to add to your sales page, or icon boxes, whatever the developers think of.

Depending on what you need for your blog, you can decide which themes are most suited for you.

All those themes offer free live demos so you can dig deep and check everything out in detail. This way you have a perfect idea of what your blog will look like in the end.


Support for free WordPress themes can be found on the WordPress Forum. You can add a post, but they’re not obliged to answer.

With premium themes, however, you buy support within your purchase. This usually is support for 6 months, but can be extended for longer.

Your theme developer will have to answer your question for that period in time because that was part of the deal. Believe me when I say this is EXTREMELY HELPFUL.

Some developers will even get your credentials and go fix the problem within your site itself. That’s just plain awesome. Bloggers want to focus on content creation, not spending days getting something to work.


Those are 3 aspects that got me to purchase a premium theme each and every time I started a WordPress blog. I’ve had blogs ranging from fashion to health, food, and sports, and I found a theme that fit each different blog perfectly. You just have to take the time to look through the available themes to find your fit.

My personal favourite is the Jupiter theme from Artbees. Note that I’m not getting paid for this, I just like to share my fave with you so you don’t have to go through the trial and error (I tried 7 themes in total) I did.

Premium themes cost around 50 dollars, some more, some less. I buy them on Themeforest. This investment is totally worth it. The time you would spend on getting things to look like you want them to with free themes, is worth a lot more money. Think of all the ways you could be making money on your blog in the days you would lose tweaking your theme. My choice is easy!


Let’s hop over to you, how has your experience been with free vs. premium themes? Do you have a favourite theme?


CategoriesBlogging Tools
  1. Jaclyn says:

    I have no experience with a free theme but I am very happy with my premium theme. I was given the advice to pay for a premium theme from the get go so I didn’t have to upgrade later.

  2. Jo Smith says:

    Found this on the “Community of Bloggers” board lol. I have self-hosted WordPress, and that’s already costing me money. I figured not to get a premium theme because they can cost around $50, as you said. I am satisfied with my free theme, idk. Though I guess it depends on how invested you are in your blog!

    1. Sophie says:

      Jo Smith, it definitely depends on your investment in your blog. If you have the money to spend, a premium theme is the way to go because you can customize it to fit your brand. Thankfully, a free theme can also be customized which is a win-win!

    1. Sophie says:

      Absolutely, Michelle! I love this quote I found on Pinterest – “you can’t have a million-dollar dream with a minimum-wage work ethic.” I feel this is so relevant to investing in your business!

  3. Jonathan says:

    Hi Sophie,

    I can 100% vouch for the importance of #3 (premium theme support). I used a few free themes at the start of my blogging journey, and unfortunately, the support offered just wasn’t up to par.

    It’s normal to go through growing pains and a few (ok, a lot of) technical headaches when starting a new blog, so this is when you’ll need support the most. That’s why I usually recommend that new bloggers go straight to a premium theme to make sure they’re well covered at the start, as the value offered massively outweighs the relatively small cost of the theme or an extended support offer,



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